This year, as Saudi Arabia marks the 10-year anniversary of the launch of Vision 2030, commentary will again dwell on Neom, the Red Sea resorts, Qiddiya, airports and new cities. They matter. But the deeper story is the incredible transformation of daily life in Saudi Arabia. Launched on April 25, 2016, by Crown Prince Mohammed bin Salman, Vision 2030 has altered life for the Saudi people in ways that were unimaginable just a few years ago.